{"id":396,"date":"2019-09-30T18:05:52","date_gmt":"2019-09-30T21:05:52","guid":{"rendered":"http:\/\/staging-cms.adviters.com\/es\/news\/?p=396"},"modified":"2023-06-01T11:47:56","modified_gmt":"2023-06-01T14:47:56","slug":"el-cambio-cultural-la-clave-de-las-transformaciones-digitales","status":"publish","type":"post","link":"https:\/\/staging-cms.adviters.com\/sp\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/","title":{"rendered":"El cambio cultural, la clave de las transformaciones digitales"},"content":{"rendered":"<p>La&nbsp;<strong>cultura organizacional<\/strong>&nbsp;juega el&nbsp;<strong>rol m\u00e1s importante<\/strong>&nbsp;en la transformaci\u00f3n digital, ya que implica la necesidad de que las personas adopten nuevos procesos, nuevas maneras de organizarse, nuevas formas de trabajo y enfoques para romper viejos vicios y relacionarse de manera diferente tanto con los clientes como internamente.<\/p>\n\n\n\n<p>El concepto de organizaci\u00f3n, en este contexto,&nbsp;<strong>significa mucho m\u00e1s<\/strong>&nbsp;que la estructura real de la empresa con su jerarqu\u00eda de responsabilidades y \u00e1reas. La organizaci\u00f3n, en un mundo de transformaci\u00f3n digital, incluye la cultura de trabajo y el conjunto de pr\u00e1cticas y actitudes que son&nbsp;<strong>clave para ejecutar transformaciones digitales<\/strong>.<\/p>\n\n\n\n<p><strong>La transformaci\u00f3n digital no se trata s\u00f3lo de aprovechar las oportunidades que nos brinda la tecnolog\u00eda, sino de implementar una organizaci\u00f3n basada en la agilidad.&nbsp;<\/strong>La cultura organizacional desempe\u00f1a un papel vital en la transformaci\u00f3n digital de cualquier empresa.<\/p>\n\n\n\n<p><strong>Construir una cultura de cambio y evoluci\u00f3n permanente es clave<\/strong>. Las empresas no hacen un cambio y luego simplemente se sientan y esperan que lleguen los pr\u00f3ximos a\u00f1os para volver a cambiar.&nbsp;<strong>Hoy existe la necesidad de crear un nuevo impulso y ritmo en el negocio que refleje la nueva realidad de la industria en la que se est\u00e1 operando.<\/strong><\/p>\n\n\n\n<p>En mi experiencia y humilde opini\u00f3n, he visto, varias veces, que los directivos de las empresas no son totalmente conscientes de las implicaciones culturales de las iniciativas digitales que lideran.&nbsp;<strong>Se<\/strong>&nbsp;<strong>requiere que las empresas operen de una manera que nunca han previsto, que se muevan con una fuerte tolerancia al riesgo\/error y una velocidad a la que no estaban acostumbradas<\/strong>.<\/p>\n\n\n\n<p>Varios papers que estuve leyendo en el transcurso de mi carrera identifican algunos de los valores culturales y, por lo tanto, de los comportamientos deseados que se consideran&nbsp;<strong>claves<\/strong>&nbsp;para ser exitosos en una transformaci\u00f3n digital:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estilo proactivo vs reactivo.<\/li>\n\n\n\n<li>Centrado en el cliente vs. centrado en el producto \/ servicio.<\/li>\n\n\n\n<li>Datos enfocados en construir el futuro vs en explicar el pasado.<\/li>\n\n\n\n<li>Informaci\u00f3n en tiempo real vs reportes del pasado.<\/li>\n\n\n\n<li>Innovaci\u00f3n r\u00e1pida \/ \u00e1gil frente vs grandes inversiones de tiempo\/recursos.<\/li>\n\n\n\n<li>La toma de riesgos y los fracasos son aceptados y promovidos.<\/li>\n\n\n\n<li>Testear con los clientes siempre.<\/li>\n\n\n\n<li>Organizaci\u00f3n plana\/\u00e1gil vs organizaciones jerarqu\u00edas.<\/li>\n\n\n\n<li>Equipos multifuncionales.<\/li>\n<\/ul>\n\n\n\n<p>La cultura lidera la adopci\u00f3n de la tecnolog\u00eda en la era digital, mientras que la capacidad de innovar depende de la adopci\u00f3n de nuevos valores y comportamientos. Hoy en d\u00eda, las culturas organizacionales deben lograr reflejar su potencial de velocidad y la agilidad para&nbsp;<strong>seguir siendo competitivas y seguir atrayendo a los mejores talentos.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>La&nbsp;cultura organizacional&nbsp;juega el&nbsp;rol m\u00e1s importante&nbsp;en la transformaci\u00f3n digital, ya que implica la necesidad de que las personas adopten nuevos procesos, nuevas maneras de organizarse, nuevas formas de trabajo y enfoques para romper viejos vicios y relacionarse de manera diferente tanto con los clientes como internamente. El concepto de organizaci\u00f3n, en este contexto,&nbsp;significa mucho m\u00e1s&nbsp;que la estructura real de la empresa con su jerarqu\u00eda de responsabilidades y \u00e1reas. La organizaci\u00f3n, en un mundo de transformaci\u00f3n digital, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,13],"tags":[11,14],"class_list":["post-396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-transformacion-digital","tag-change-management","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El cambio cultural, la clave de las transformaciones digitales - Adviters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging-cms.adviters.com\/sp\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cambio cultural, la clave de las transformaciones digitales - Adviters\" \/>\n<meta property=\"og:description\" content=\"La&nbsp;cultura organizacional&nbsp;juega el&nbsp;rol m\u00e1s importante&nbsp;en la transformaci\u00f3n digital, ya que implica la necesidad de que las personas adopten nuevos procesos, nuevas maneras de organizarse, nuevas formas de trabajo y enfoques para romper viejos vicios y relacionarse de manera diferente tanto con los clientes como internamente. El concepto de organizaci\u00f3n, en este contexto,&nbsp;significa mucho m\u00e1s&nbsp;que la estructura real de la empresa con su jerarqu\u00eda de responsabilidades y \u00e1reas. La organizaci\u00f3n, en un mundo de transformaci\u00f3n digital, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-cms.adviters.com\/sp\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"Adviters\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adviters?mibextid=LQQJ4d\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T21:05:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-01T14:47:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"daniel.sanchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"daniel.sanchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\"},\"author\":{\"name\":\"daniel.sanchez\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/person\/3976d63c7cd464b9ca60228381d884cd\"},\"headline\":\"El cambio cultural, la clave de las transformaciones digitales\",\"datePublished\":\"2019-09-30T21:05:52+00:00\",\"dateModified\":\"2023-06-01T14:47:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\"},\"wordCount\":469,\"publisher\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg\",\"keywords\":[\"Change Management\",\"Transformacion Digital\"],\"articleSection\":[\"Change Management\",\"Transformaci\u00f3n Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\",\"url\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\",\"name\":\"El cambio cultural, la clave de las transformaciones digitales - Adviters\",\"isPartOf\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg\",\"datePublished\":\"2019-09-30T21:05:52+00:00\",\"dateModified\":\"2023-06-01T14:47:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage\",\"url\":\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg\",\"contentUrl\":\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/staging-cms.adviters.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El cambio cultural, la clave de las transformaciones digitales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#website\",\"url\":\"https:\/\/staging-cms.adviters.com\/en\/\",\"name\":\"staging-cms.adviters.com\",\"description\":\"Shifting Ideas Into Facts\",\"publisher\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging-cms.adviters.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#organization\",\"name\":\"Adviters\",\"url\":\"https:\/\/staging-cms.adviters.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2025\/01\/Logo-blanco.png\",\"contentUrl\":\"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2025\/01\/Logo-blanco.png\",\"width\":3006,\"height\":797,\"caption\":\"Adviters\"},\"image\":{\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Adviters?mibextid=LQQJ4d\",\"https:\/\/www.linkedin.com\/company\/adviters\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/person\/3976d63c7cd464b9ca60228381d884cd\",\"name\":\"daniel.sanchez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"daniel.sanchez\"},\"url\":\"https:\/\/staging-cms.adviters.com\/sp\/author\/daniel-sanchez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El cambio cultural, la clave de las transformaciones digitales - Adviters","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging-cms.adviters.com\/sp\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/","og_locale":"es_ES","og_type":"article","og_title":"El cambio cultural, la clave de las transformaciones digitales - Adviters","og_description":"La&nbsp;cultura organizacional&nbsp;juega el&nbsp;rol m\u00e1s importante&nbsp;en la transformaci\u00f3n digital, ya que implica la necesidad de que las personas adopten nuevos procesos, nuevas maneras de organizarse, nuevas formas de trabajo y enfoques para romper viejos vicios y relacionarse de manera diferente tanto con los clientes como internamente. El concepto de organizaci\u00f3n, en este contexto,&nbsp;significa mucho m\u00e1s&nbsp;que la estructura real de la empresa con su jerarqu\u00eda de responsabilidades y \u00e1reas. La organizaci\u00f3n, en un mundo de transformaci\u00f3n digital, [&hellip;]","og_url":"https:\/\/staging-cms.adviters.com\/sp\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/","og_site_name":"Adviters","article_publisher":"https:\/\/www.facebook.com\/Adviters?mibextid=LQQJ4d","article_published_time":"2019-09-30T21:05:52+00:00","article_modified_time":"2023-06-01T14:47:56+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg","type":"image\/jpeg"}],"author":"daniel.sanchez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"daniel.sanchez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#article","isPartOf":{"@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/"},"author":{"name":"daniel.sanchez","@id":"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/person\/3976d63c7cd464b9ca60228381d884cd"},"headline":"El cambio cultural, la clave de las transformaciones digitales","datePublished":"2019-09-30T21:05:52+00:00","dateModified":"2023-06-01T14:47:56+00:00","mainEntityOfPage":{"@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/"},"wordCount":469,"publisher":{"@id":"https:\/\/staging-cms.adviters.com\/en\/#organization"},"image":{"@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage"},"thumbnailUrl":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg","keywords":["Change Management","Transformacion Digital"],"articleSection":["Change Management","Transformaci\u00f3n Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/","url":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/","name":"El cambio cultural, la clave de las transformaciones digitales - Adviters","isPartOf":{"@id":"https:\/\/staging-cms.adviters.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage"},"image":{"@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage"},"thumbnailUrl":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg","datePublished":"2019-09-30T21:05:52+00:00","dateModified":"2023-06-01T14:47:56+00:00","breadcrumb":{"@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#primaryimage","url":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg","contentUrl":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/staging-cms.adviters.com\/en\/change-management\/el-cambio-cultural-la-clave-de-las-transformaciones-digitales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/staging-cms.adviters.com\/en\/"},{"@type":"ListItem","position":2,"name":"El cambio cultural, la clave de las transformaciones digitales"}]},{"@type":"WebSite","@id":"https:\/\/staging-cms.adviters.com\/en\/#website","url":"https:\/\/staging-cms.adviters.com\/en\/","name":"staging-cms.adviters.com","description":"Shifting Ideas Into Facts","publisher":{"@id":"https:\/\/staging-cms.adviters.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging-cms.adviters.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/staging-cms.adviters.com\/en\/#organization","name":"Adviters","url":"https:\/\/staging-cms.adviters.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2025\/01\/Logo-blanco.png","contentUrl":"https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2025\/01\/Logo-blanco.png","width":3006,"height":797,"caption":"Adviters"},"image":{"@id":"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Adviters?mibextid=LQQJ4d","https:\/\/www.linkedin.com\/company\/adviters\/"]},{"@type":"Person","@id":"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/person\/3976d63c7cd464b9ca60228381d884cd","name":"daniel.sanchez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/staging-cms.adviters.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"daniel.sanchez"},"url":"https:\/\/staging-cms.adviters.com\/sp\/author\/daniel-sanchez\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",1024,512,false],"landscape":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",1024,512,false],"portraits":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",1024,512,false],"thumbnail":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural-150x150.jpg",150,150,true],"medium":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural-300x150.jpg",300,150,true],"large":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",1024,512,false],"1536x1536":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",1024,512,false],"2048x2048":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",1024,512,false],"trp-custom-language-flag":["https:\/\/staging-cms.adviters.com\/wp-content\/uploads\/2019\/09\/cambioCultural.jpg",18,9,false]},"rttpg_author":{"display_name":"daniel.sanchez","author_link":"https:\/\/staging-cms.adviters.com\/sp\/author\/daniel-sanchez\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/staging-cms.adviters.com\/sp\/category\/change-management\/\" rel=\"category tag\">Change Management<\/a> <a href=\"https:\/\/staging-cms.adviters.com\/sp\/category\/transformacion-digital\/\" rel=\"category tag\">Transformaci\u00f3n Digital<\/a>","rttpg_excerpt":"La&nbsp;cultura organizacional&nbsp;juega el&nbsp;rol m\u00e1s importante&nbsp;en la transformaci\u00f3n digital, ya que implica la necesidad de que las personas adopten nuevos procesos, nuevas maneras de organizarse, nuevas formas de trabajo y enfoques para romper viejos vicios y relacionarse de manera diferente tanto con los clientes como internamente. El concepto de organizaci\u00f3n, en este contexto,&nbsp;significa mucho m\u00e1s&nbsp;que la&hellip;","_links":{"self":[{"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":0,"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/media\/1977"}],"wp:attachment":[{"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-cms.adviters.com\/sp\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}